June 7, 2011

Creative Partners on the Road to Rebranding

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Since the beginning of the rebrand process there has been a strong commitment from the Board and staff to do things professionally. We invested heavily in this process. Why? Because foundations are important. We knew this process was important for our long-term viability and sustainability. We also care deeply about our international partners and work tirelessly to serve them. It was with them in mind that led us to handle this transition the right way. Our commitment to "raise the bar" professionally is the result of our deep conviction that the Gospel message transforms live, families, communities, and countries. Cutting corners would ultimately hurt those we love—the children and teachers in the countries where we are serving.

We would be remiss to not mention our co-pilots on this journey. The folks at Compass Creative have been fantastic. We hold them in highest regard. They walked us through our entire rebrand process—taking the lead at some points, walking alongside, offering encouragement at other times, and pushing us to move forward more aggressively when necessary. They were a significant partner along this journey and for that we are thankful.

—Hank de Jong

Comments:

Ben
Jun 8, 2011 at 8:41 am

I'm impressed. What a wonderful transformation of your name. We pray that this will help in getting the message out to the supporting community. I hope that the new name will be introduced grdually with both names showing at the same time. Blessings!

Katelyn
Jun 13, 2011 at 12:16 pm

Great video! It was very clear and inspiring. It is nice to see clips of students and teachers in other countries!

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